Kentucky Fried Chicken has teamed up with Beyond Meat to bring two lucky test markets their new plant-based chicken. They are calling the new plant-based chicken Beyond Fried Chicken. The two test markets are Charlotte, North Carolina, and Nashville, Tennessee.
Starting from February 3rd to February 23, 2020, the Beyond Fried Chicken will be for sale at specific test locations in these two markets.
KFC hasn’t announced precisely which stores in these areas will carry it. But on their website states that the Beyond Fried Chicken will only be available while supplies last. It’s unclear how much plant-based chicken has been produced. It is possible that it could sell out within a few days.
Kentucky Fried Chicken and Beyond Meat previously tested the Beyond Fried Chicken at a location in Atlanta last summer. The Beyond Fried Chicken sold out in less than five hours and had customers lined up for hours before the restaurant opened.
Andrea Zahumensky, Chief Marketing Officer for KFC, stated, “The iconic flavor of Kentucky Fried Chicken is one that has never been replicated, despite many imitations, until now. We’ve really pushed the limits to develop plant-based chicken that I think will have KFC and plant-based protein fans saying, ‘That’s, good.’”
Ethan Brown, Beyond Meat Founder & CEO, stated, “The response in Atlanta continues to underscore the growing consumer demand for high-quality, delicious plant-based meats. Together with KFC’s team, we have created a plant-based chicken that looks, tastes and pulls apart like a chicken breast. I am very proud of what our R&D teams have accomplished and look forward to continuing to lead the charge on plant-based chicken.”
I can’t wait to try Beyond Fried Chicken and see. I am going to travel to one of the test markets and see if I can get a taste. If so we will let you know what we think.
If you have tried Beyond Fried Chicken, feel free to leave a comment below with your feedback.
